WSJ-USA Coaches

Alan Alborn
Head Coach & Athletic
Program Manager

Vasja Bajc
World Cup Coach

Blake Hughes
Development Coach



Laura Sankey, President
Peter Jerome, Vice President
Blair Tomten, Secretary/Treasurer
Kristian Anderson
Paul Benson
Chris Crowley
Herwig Demschar
Jim Holland


Sarah Hendrickson, athlete rep
Beatrice Peck, legal counsel
Lane Beattie
Tom Bradley
Spence Eccles
Chuck Heckert
Jane Hitzelberger
Bill Johnson
Carl Kjeldsberg
Larry Stone
Nikki Stone
George Van

Herwig Demschar

Prior to assuming his current position as SVP International Business Development of Powdr Corporation, Herwig Demschar oversaw operations for nine ski resorts as the firm’s Chief Operating Officer. Herwig previously served on the Organizing Committees of the 2010 Vancouver Winter Olympic and Paralympic Games and the 2006 Turin Winter Olympic and Paralympic Games in the roles of Vice President of Venue Management and Event Services and Deputy Director of Sports, respectively. In addition, Herwig served as the Director of Alpine Sports for the 2002 Winter Olympic and Paralympic Games in Salt Lake City, working closely with the three Alpine venues and numerous international and national sports organizations.

Before joining the International Olympic movement, Herwig was a successful alpine ski coach, having coached the Austrian National Alpine Ski Team for nine years before coming to the United States as Head Coach of the US Women’s Alpine Ski Team. Under his tutelage, athletes secured five Olympic medals, thirteen World Championship medals, an overall World Cup title, and more than forty World Cup victories.

 A native of Austria, Herwig received a Masters degree in physical education and geography from the University of Graz, his home town. Herwig is a State Certified Ski Instructor, Ski Coach and Ski Guide. He now resides in Park City, Utah with his Australian wife and three children.