Chocolate Milk named Official Refuel Beverage of WSJ-USA

Nation’s Milk Processors support Women’s Ski Jumping USA


PARK CITY, Utah — Women’s Ski Jumping USA athletes will be well prepared for the World Cup season and the Olympic Winter Games thanks to the exciting new support of the Milk Processor Education Program (MilkPEP), better known as the got chocolate milk? campaign.



The got chocolate milk? ad campaign features the following Women’s Ski Jumping USA athletes (in order from right to left): Alissa Johnson, Jessica Jerome, Nita Englund and Nina Lussi.  

The got chocolate milk? ad campaign features the following Women’s Ski Jumping USA athletes (in order from right to left): Alissa Johnson, Jessica Jerome, Nita Englund and Nina Lussi.

 

Chocolate milk has been named the Official Refuel Beverage of Women’s Ski Jumping USA, whose athletes will be featured in the new national BUILT WITH CHOCOLATE MILK™ campaign, which debuts this week.

“We’re incredibly honored to partner with got chocolate milk?,” said Robbie Beck, Women’s Ski Jumping USA executive director. “This is a hugely significant sponsorship for our athletes who regularly need that critical refuel boost to their training and competition regimen as well as the organization’s ability to provide the essential resources athletes need to be the best.”

| Read USA Today's exclusive story announcing sponsorship. |

The new print, television, online and in-store campaign features Women’s Ski Jumping USA athletes and USA Hockey star Zach Parise. In addition, a webisode series at www.gotchocolatemilk.com shares an exclusive look at how Women’s Ski Jumping USA athletes are building up to represent their country on the biggest stage in sports.

Research supports what elite athletes have known for years, that drinking lowfat chocolate milk after strenuous exercise helps athletes refuel and rebuild their bodies so they’re ready to go all out in their next workout or competition.



“Our nation’s brightest medal hopefuls are following what many elite athletes have been doing for years – refueling with chocolate milk,” said Miranda Abney, Marketing Director at MilkPEP, the group behind the new campaign.

"Now, we want to show athletes from all sports that their personal athletic goals can be built with hard work, dedication and a recovery routine that includes chocolate milk, which is scientifically shown to help you refuel and recover after a strenuous workout.” 


The Official Recovery Beverage of Serious Athletes

Through a variety of initiatives – and with the help of elite athletes, trainers and sports dietitians – the BUILT WITH CHOCOLATE MILK campaign will reach active adults who are serious about exercise to educate them about the importance of recovering effectively:

•    As the Official Refuel Beverage of USA Hockey, Women’s Ski Jumping USA, USA Swimming, the Rock ‘n’ Roll Marathon Series, IRONMAN U.S. Triathlon Series, Life Time Fitness Cycle Club, and the Challenged Athletes Foundation®, the BUILT WITH CHOCOLATE MILK campaign refuels athletes at training and practices, endurance races, charity races and health clubs nationwide.

•    Exclusive online training videos give an inside look at how the elite athletes of USA Hockey and Women’s Ski Jumping USA are finishing strong with chocolate milk as they prepare to represent the USA in February, 2014.

•    Athletes everywhere will have a chance to join Team CHOCOLATE MILK and get sponsored by creating and submitting a video that explains how they finish strong at gotchocolatemilk.com. Online votes will decide which athletes will receive a $500 sponsorship and training gear plus other free perks. For each vote cast, $1 will benefit the Challenged Athletes Foundation.

•    The BUILT WITH CHOCOLATE MILK campaign will host recovery clinics featuring leading sports dietitians and experts to inform athletes about the importance of recovery and the role that lowfat chocolate milk can play.

About the BUILT WITH CHOCOLATE MILK Campaign
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The National Fluid Milk Processor Promotion Board, through MilkPEP, runs the BUILT WITH CHOCOLATE MILK Campaign, a multi-faceted program designed to educate athletes about the recovery benefits of lowfat chocolate milk after strenuous exercise.  Lowfat chocolate milk helps athletes refuel, rebuild and reshape after regular exercise – with high quality protein scientifically shown to help repair and rebuild muscles. To learn more about the BUILT WITH CHOCOLATE MILK program, the science behind the recovery benefits of lowfat chocolate milk, and access exclusive training tips and videos, log onto gotchocolatemilk.com.

About Women’s Ski Jumping USA
Women’s Ski Jumping USA runs the U.S. women's ski jumping program and is the primary support organization for the Visa Women’s Ski Jumping. The organization administers and finances the team's coaching, travel, training, equipment, and a junior development program. WSJ-USA aims to remain an influential voice in advocating for gender equality in sport. Women will be competing for the first time in the Games in 2014 in Sochi, Russia. The Visa Team has been ranked No. 1 in the world for the past two World Cup seasons, winning the coveted Nations Cup in 2012 and 2013. Learn More: http://wsjusa.com